Job Promotion for Healthcare


A major nonprofit healthcare organization – with facilities in more than 20 states and more than 150,000 employees – sought Jobcase’s help in recruiting for Patient Care Technician (PCT) and Certified Nursing Assistant (CNA) positions in multiple locations. 



Due to the demands and concerns brought on by the pandemic, many healthcare providers have needed to hire facility staff who can help improve the overall experience of their patients. PCTs and CNAs are especially critical to bedside care for people in hospitals and long term care facilities. Given the recent safety issues, qualified personnel for these roles have become more difficult to come by. 



In collaboration with the client and their recruiting partners, Jobcase developed a job promotion plan to target qualified candidates in specific regions. Over the course of eight weeks, Jobcase’s Customer Success team was able to monitor application activity and act on client feedback to optimize the campaign. 



The healthcare organization was successfully able to attract many qualified applicants while keeping their recruitment costs low. For the Certified Nursing Assistant positions, recruiting was conducted across 4 states – with several bursts of solid activity at the height of the pandemic lockdown – garnering almost 200 candidates at an average of only $30 per applicant. The Patient Care Technician campaign had even greater success. It ran in 6 states, resulting in nearly 900 applicants – an average of about 14 per day – at a cost of only $16 per applicant. 

Case studies

Liveops: driving brand awareness in 75+ US markets

Jobcase helped Liveops increase brand awareness and hire nationwide for customer service agents looking to work from home.

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Tidewater Staffing: Sourcing Qualified Workers Fast

Jobcase helps staffing agencies like Tidewater find great candidates for a variety of industries fast.

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Increasing Reach and Applications with Programmatic

Jobcase helped a large staffing leader meet their hiring goals with a programmatic plan built to discover new candidates and increase applications.

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Integrity Staffing: Expanding the Candidate Pool for Peak Season

We helped Integrity Staffing Solutions (ISS) increase their candidate pool for peak season hiring with our job promotion and event promotion products.

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Chewy: Improving Hiring Event Attendance

Utilizing Jobcase Hiring Event promotion, we helped drive 438 registrations and 153 attendees, resulting in 111 hires over 4 hiring events in the span of 15 days.

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Home Depot: Helping with Hard-to-Fill Roles

For The Home Depot, we were able to connect with the right audience with the right messages for locations with hard-to-fill hiring needs.

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Whole Foods: Enhancing Store Opening Success

We created a 4-day campaign that enabled Whole Foods Market to fill their largest volume of open roles and achieve 91% of their hiring goal.

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