Envisioning a Bolder, Better Jobcase
Today we take another step towards achieving our full aspirations of empowering workers in their work-lives by refreshing our entire brand design.
Jobcase’s mission is to empower the world’s workers for a better tomorrow. We aspire to provide the go-to worker platform where people help one another successfully navigate this confusing and rapidly changing future of work. We aspire to provide easy open access to modern tools to easily accelerate the success of workers. We aspire to help worker-first employers, such as those who signed the Business Roundtable stakeholder capitalism pledge, to achieve their goals in supporting workers as well. And we aspire to leverage the success of our platform into policy and board rooms to advocate for workers to ensure we grow a sustainable and equitable economy for all.
We believe we have a great foothold in this vision. But as Al Pacino once said, “We’re just gettin’ warmed up!” Jobcase has doubled in the past year on almost every metric and intends to do so again. We are leveraging this success into member product roadmaps, advocacy work, and partnership plans as we look to increase the efficacy of a meeting place for all those who wish to help people in their work lives, but before we start on a journey of considerable product expansion – we paused to think about the brand.
Today’s refresh is more than a visual rebrand – it’s the latest step we’re taking to double down on our mission and deliver more value and differentiation for our members. We want our brand experience to make Jobcase members feel optimistic and hopeful as they work together to help each other navigate their work lives.
We want to create a brand experience that is as human, warm, and welcoming as the Jobcase community. And we want to improve the overall Jobcase experience to better support workers with accessibility issues and create a greater sense of inclusivity overall. We’re doing this with a focus on three key pillars:
- Human-centric: At Jobcase, we want our community to reflect empathy, and create a place for all workers to help each other in all aspects of their work lives.
- Optimism: Because searching for a job can easily feel overwhelming, our approach and brand strives to deliver positivity and optimism at every step, in an effort to inspire hope for those looking for a better opportunity.
- Inclusivity: In order to truly build a working and lasting community that benefits all, inclusivity must be at the forefront. Jobcase is a job platform and site that is accessible and welcoming to all people in the workforce with open arms and pure intentions.
Success for us means that all members feel welcome and bring their authentic selves into the Jobcase community, whether you’re coming to seek help or to help other workers on their journeys. We built, and are investing further, in this platform for people who A) care about others B) understand we each need to take ownership of our own work-life success, and C) believe workers should be treated with as much respect as owners. If you believe in these things – you are a Jobcaser too. You deserve a better tomorrow. We look forward to getting better and better at helping you achieve that, because… We’re just gettin’ warmed up!!!
Fred Goff, CEO and Founder
