The verified badge on Instagram is meant to be an indicator of noteworthiness. Under “what is a verified badge,” Instagram explains that it means “Instagram has confirmed that an account is the authentic presence of the public figure, celebrity, or global brand it represents.” Most times we apply for verification and get denied over and over again. Less than 1% of accounts on Instagram and Facebook are approved for verification as the requirements are strict and most who apply themselves get denied -hence why even many well-known public figures come to us for assistance. The criteria needed includes having many news articles about you in google - generally at the very least 8 to 10 strong articles in the recent google news tab, articles in English and full featured articles. Being verified already on other social channels like Facebook or Twitter also helps. Having a wikipedia page also helps too. The number of followers an account is a minor part in the criteria and we have verified accounts previously with very low number of followers but a high number of news articles and strong online presence is what matters most.