Matthew Ireland
Followers
42
Following
39
Follow
Creative Direction
Wayland, MA 01778

My experience: I am an accomplished creative leader with over 15 years experience. I have developed successful marketing and advertising content for digital, mobile, social, video and print in... show more

Praises
12 people praised Matthew
+ 5

Praise highlights

Matt combines an endless well of creativity with a grounded sense of empathy in his work for Jobcase. He truly embodies Jobcase values using his innate authenticity and compassion. He applies his...

worked for Matthew

Matthew is an asset to the Jobcase community. This forum attracts a wide variety of individuals, unfortunately a majority of those individuals give poor advice to their fellow...

is a fellow Jobcaser with Matthew

Matt Ireland makes everything better. He makes everyone around him happier and more productive. His creativity is off-the-charts inspiring. His killer combo of IQ &EQ underly every interaction....

worked with Matthew

Praises help jobseekers showcase strengths and stand out to employers.

Give a praise
Work experience
Jobcase
Creative Director
Circle Lemon 12
Creative Director, Founder

Developing video, digital content and brand experiences for B2C, B2B, and not-for-profit clients.

Prudential - Brand Marketing and Advertising
Associate Creative Director

Led the creation of integrated B2B and B2C content/experiences for many Prudential businesses.

• Established the signature style for Prudential's Master Brand thought leadership videos on YouTube and Prudential's "The Challenge Lab" bringyourchallenges.com.

• Developed a series of successful and award-winning digital tablet interactions, infographics, and high-engagement rich media experiences.

• Successfully targeted industry professionals by producing and distributing content for LinkedIn, Twitter, and Facebook with application and video engagements.

• Conceptualized and directed award-winning videos including "I Bring," a diversity and inclusion initiative, "Quant?" a quantitative investing story, and short documentaries.

• Contributed key thinking to the "Solutions" and "Tools" on bringyourchallenges.com.

Prudential - Brand Marketing and Advertising
Senior Art Director

Steered the creative development and production of national TV commercials, digital video, out-of-home and corporate logo animations. Managed process, studio, staff, and external resources for domestic and international projects.

• Created a complete in-house broadcast production/post-production operation for video, radio, and animation.

• Made over 100 commercials for use in six countries and eight languages.

• Directed a series of web tutorials resulting in highly successful sales for Prudential Annuities.

• Developed Prudential's award-winning "Retirement Red Zone" commercials at an average cost of less than $25,000 – a fraction of the national average for financial services.

• Oversaw creative development for animated displays in Times Square, the Prudential Center in Newark, NJ, and Red Bull Arena in Harrison, NJ.

Traits
resume-trait-icon-set
Creative
I have great ideas and am able to think outside of the box.
resume-trait-icon-set
Dedicated
I am committed to the company's success and loyal to the people and things I believe in.
resume-trait-icon-set
Flexible
I am able to adapt to new requirements, situations, or environments.
Education
Certificate, UX Training for the American Disabilities Act
Cooper U
Certificate, UX Boot Camp
The New School
Masters, Media Studies – Concentrations: Media Management, Communication Theory
Carnegie Mellon University
Bachelors, Graphic Communications Management – Minors: Architecture and Visual Communications
Volunteering
Musicians On Call
Volunteer Musician

Musicians On Call uses the healing power of music to bring inspiration and joy to patients in healthcare facilities. MOC provides in-room live performances and recorded music for patients undergoing treatment or unable to leave their beds.

United Front Against Riverblindness
Pro bono designer, marketing consultant, supporter

UFAR’s primary mission is to eradicate onchocerciasis, a parasitic disease transmitted
through black flies along the rivers in the Democratic Republic of the Congo. They create
community-based, self-sustaining programs for disease control.

Appalachia Service Project
Volunteer, leader, supporter

ASP is a service organization dedicated to providing “warmer, safer, and drier” housing to
the poor in the Appalachian mountain states.

More information

Honors:
2013 IHAF In-house Ad Agency of the Year / 2012 FCS Financial Marketer of the Year / Financial Communications Society - Portfolio Awards / Art Directors Club of New Jersey - ADCNJ Awards / New Jersey Advertising Club - “The Jerseys” / IABC - Iris Awards / The Prudential Chairman’s Choice Award for Excellence in Innovation / Carnegie Mellon University Senior Leadership Award / True Gentleman Award / CAEA Award for Excellence in the Arts