What’s the difference between an ‘image’ and a ‘brand’ and which is more important to employers?
Trying to separate myself from the pool of applicants but not sure where to focus my attention to show good fit for company culture.
Your "Brand" is who you are and what you want to stand for; more of how you identify yourself. Knowledgeable, integrity, considerate, professional, critical thinker, etc. Your brand is what you can control, that others will see or that you hold dear. Image is a perception of those looking on or how "they" perceive you; it is largely controlled your interactions with others whether it be through work or not. How well you live out your brand will determine the image you portray, it will be your image that co-workers, clients, and references will report out when asked about you.
I think image is very important for employers.
Technically, a brand is a word/s that describe a company, product or service; e.g., Pepsi, Xerox, Google, FEDEX, etc. Image is how people view, describe and feel about the brand (i.e., word/s). This feeling can be based on personal experience or feedback from someone or the press. When it comes to a person, your brand is your name. The image associated with your name is up to you to decide what you want it to be and then create the "experience" and supporting "documentation" that conveys what it is you want to represent and convey to your target. As to fit with company culture, try to read as much as you can and talk with some employees to see how they describe the culture. Take that learning and connect it to your brand. Good luck.
The image is what you are trying to project to your intended audience so that you can become a brand name. You've heard the saying image is everything, without an image no one will ever see the picture, or the brand.
In today's world an image is something that you can actually see, like a photograph. And a brand is one specific type of maybe like clothing, food, example. ..Levi's a popular blue jean & style. Or Folger's is a name that is only used for Folger coffee and such. ..Does that work for you?
Kimberly Anne Lynch
Hi Penny, personal brand is more about your experience, skills, and strengths and your personal image is just a your visual representation. I say your personal brand is most important to communicate to employers.
To me those seem pretty much like the same thing. And working on it is definitely important to give employers the best impression of yourself.