Hi Nikki:

They sound like they're using some cool technology! I think the survey and selfie methods are the employer's way of getting to know you better, and to see if you'd be a good fit for the job. When you think about it, it's actually a great way to let your personality shine through. In an interview, you only get one chance to make a good impression - but with a selfie video, you can practice your answers as many times as you want!