Crafting Your Elevator Pitch

An effective elevator pitch contains clear language that your listener understands and is personalized for the intended audience.

I have composed an outline below designed to help you craft your pitch and have included mine as an example. Once you customize your pitch, practice it until it rolls off your tongue smooth as ice...

Elevator Pitch Structure: 15-20 second verbal business card.

  1. Summary label (professional definition).
  2. Where you've been professionally (background).
  3. Where you are currently (current position/title).
  4. Where you are going (aspirations).

Build a Connection:

  1. Inform - Cite an interesting fact that will resonate with your catcher.
  2. Help - Look for opportunities to help him or her & add some value.
  3. Relate - Find something you both have in common, like your favorite team.

Primary Points of Contention:

•Your goal is to plant as many seeds as possible.
•Don't include your education (makes you sound inexperienced)
•Be confident, not arrogant (don't brag).
•It must be short! (15 - 20 sec).
•More generic than specific (think big picture).
•Know your audience (what kind of industry jargon to use or not use).
•Follow your elevator pitch with questions about their works.
•In general, don't ask for anything, like a business card (extend yours first).
•Be unique!

Here's mine...

“I’m a business developer specializing in B2B sales within the finance and technology industries. I have worked with hundreds of community banks & credit unions in the KY, IN & OH markets. I’m currently doing freelance IT work with online reputation management. I help businesses and individuals shine on the web. But looking at the big picture, I‘d like to reconnect with my financial institution network. More specifically, providing IT and/or financial solutions, anywhere from network management/cloud security to wholesale and correspondent mortgage lending”.

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