Crafting Your Elevator Pitch

An effective elevator pitch contains clear language that your listener understands and is personalized for the intended audience.

I have composed an outline below designed to help you craft your pitch and have included mine as an example. Once you customize your pitch, practice it until it rolls off your tongue smooth as ice...

Elevator Pitch Structure: 15-20 second verbal business card.

  1. Summary label (professional definition).
  2. Where you've been professionally (background).
  3. Where you are currently (current position/title).
  4. Where you are going (aspirations).

Build a Connection:

  1. Inform - Cite an interesting fact that will resonate with your catcher.
  2. Help - Look for opportunities to help him or her & add some value.
  3. Relate - Find something you both have in common, like your favorite team.

Primary Points of Contention:

•Your goal is to plant as many seeds as possible. •Don't include your education (makes you sound inexperienced) •Be confident, not arrogant (don't brag). •It must be short! (15 - 20 sec). •More generic than specific (think big picture). •Know your audience (what kind of industry jargon to use or not use). •Follow your elevator pitch with questions about their works. •In general, don't ask for anything, like a business card (extend yours first). •Be unique!

Here's mine...

“I’m a business developer specializing in B2B sales within the finance and technology industries. I have worked with hundreds of community banks & credit unions in the KY, IN & OH markets. I’m currently doing freelance IT work with online reputation management. I help businesses and individuals shine on the web. But looking at the big picture, I‘d like to reconnect with my financial institution network. More specifically, providing IT and/or financial solutions, anywhere from network management/cloud security to wholesale and correspondent mortgage lending”.

72 Likes
39 Comments
Like
Comment
Share
Show Previous Comments
James Wayne
Report

My resume is up to date and many employers have stated that they are basically looking for a one trick pony and I quote, regardless of how much experience you have and skills, if you haven't done this job before I wont look at it. So, I good resume and cover is useless to these so-called experienced managers???

1y
1
1
1 Like
Lionell Nabors
Report

Most insurance go by ages when it comes down to a new hire. Most wont approve a new hire if he/she too young or if he/she is too old. Had that experience recently with a 60’s age guy tried to drive an combination end dump. Insurance decline him because he was too old for the role but they have some that take the chance. Me personally, I say go out there and grab some more gears, keep yourself going and very active. I tip my hat to guys like you every day and learn to hear the tips they have younger guys like myself. Enjoy life and keep pushing forward. Glad to see you are trying to put in the effort.

1y
4
Reply
4 Likes
Lora Wyman
Report

On the contrary, nothing says inexperienced more than NOT including your education. Very bad advice above.The only reason to NOT include education is if you have no extended education. If you have not had the opportunity to gain extended education, insert your pertinent employment and life experiences here instead.This can be just as valuable, depending on the job. When you have extended education, always include it as you have worked very hard for it. Exclude your education, but interject what your favorite sports team is? Yes, of course. Save the sports team talk for your first company picnic, unless it is brought up by the interviewer. Never allow yourself to sound "canned" like a snake oil salesman, motor mouthing it in 20 seconds as though you've practiced it over and over until it is smooth as SILK. Nobody wants to hire, or be around a blast furnace all day.Be genuine. Do be specific as to how your talent and skill set can be an asset to the company, and how that applies to the position your are seeking.

1y
1
Reply
1 Like
Daniel Cruz
Report

I was being up front to the point. If I get hired all you be tired of me telling you what to do. Don't tell me that you????

1y
2
Reply
2 Likes
Tina Harbour
Report

Am I the only one that doesnt understand this comment? It makes no sense at all....

1y
3
Reply
3 Likes
Julie Loghry
Report

what the heck is an elevator pitch and what does it have to do with gaining employment?

1y
3
1
3 Likes
Zeena Dosunmu
Report

Hahaha

1y
1
Reply
1 Like
HAROLD ODREMAN
Report

Excelent

1y
1
Reply
1 Like
Zkrya Dyrstany
Report

میخواهم در سرتاسر دنیا در کار صادرات واردات نفت گاز بهترین باشم

1y
1
2
1 Like
David Rawe
Report

I have found that being an Uber and Lyft driver on the side is one of the best networking opportunities around. If the passenger reads your bio, even better! I have been offered several followup opportunities before the end of the ride. All you need to do is let them talk about themselves and use that as a segway.

1y
8
Reply
8 Likes