
Advertising Copywriter - Atmore, AL
Estimated salary $44K
Job Overview:
The Advertising Copywriter reports to the Design Manager and is responsible for creating compelling and original advertising copy across various marketing channels: outdoor, print ads, TV scripts, direct mail copy and other collateral materials across our entire portfolio of casinos, hotels, racetracks, restaurants, and entertainment centers. Qualified applicants must possess a portfolio of work demonstrating strong copywriting skills, emphasizing the necessary creativity to craft compelling headlines and call-to-action direct marketing materials.
Purpose:
Our genuine engagement and positive energy provide guests, especially women, an escape from their ordinary world into our exciting fantasy world of play, chance, and possibility. With this contribution, we give them a feeling of belonging and importance.
Value System:
Our enthusiastic commitment to our purpose inspires and empowers us to do everything right, have fun, and be the best. We will be recognized fairly, elevating our levels of personal accountability, and focus on our customer. The resulting creation of wealth will grow opportunities for all.
Duties and Responsibilities:
Ensures all work is of the highest possible quality commitment to delivering our brand values to the customer, and create messaging that motivates behavior through disruptive ideas at all points of contact Works closely with graphic design team and production team as a collaborator on assigned accounts to produce effective advertising materials Assures accuracy and completeness of projects from initial submission through final copy and art to meet deadlines Participates in department and internal customer meetings as appropriate Contributes and supports company brand standards as specified within the corporate brand standards manual Must be an active listener who can understand and respond to internal customer feedback and internal critiques Creatively articulates advertising solutions across all relevant communication platforms Must be a creative thinker who can execute ideas in an efficient, organized way, evaluating internal customer ideas/concepts and glean salient points, and translate those points into a compelling advertising message that delivers results Capable of working on multiple, eclectic projects simultaneously Performs other duties and projects as assigned Job Requirements: (please ensure you meet the listed requirements prior to applying)
High School diploma or GED required or currently enrolled and successfully complete a GED program within 6 months from start date as a condition of continued employment Must be twenty-one (21) years of age or older Bachelor Degree in Advertising, Creative Writing, Communications or Related Field– required Three (3) years’ experience in an advertising or marketing environment– required Three (3) years’ experience writing advertising copy– required Possess a portfolio that demonstrates experience in writing advertising copy for television, radio, newspaper, outdoor and magazines that support tactical, brand and promotional campaigns at a regional and/or national level Proficient in Microsoft Outlook, Word, PowerPoint (skills test may be administered) Exceptionally strong written and verbal communications skills (skills test may be administered) Demonstration of branding and conceptual development (skills test will be administered) Willing and able to work odd or irregular hours including nights, weekends, and holidays Willing to travel and participate in training as recommended or required Must have a Gaming License (or the ability to obtain and maintain a license) as a requirement for this position Must have willingness and ability to work in a smoke/secondary smoke environment Job Type: Full-time
Required education: Bachelor's Required experience: advertising Copywriting: 3 years advertising or marketing: 3 years
If interested in this position, please send resume to twaasa413@gmail.com. Please include the position Title, City, and State in the subject line for consideration.
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