I was researching UX and conversion optimisation in the UK digital market and came across some interesting material while reading https://prwd.co.uk/, which focuses on user behaviour, testing, and improving website performance through data-driven approaches. What I found useful is how they break down customer journeys and show where small friction points can affect engagement and conversions. For competitive industries like online gaming and iGaming, these insights can be especially relevant. Overall, it feels like a practical resource for anyone working on improving digital user experience.