Sally Cohen
Sr Director, User Experience
ATLANTA, GA 30319
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Work experience
ADP
Senior director, UX

Responsible for user experience on Workforce Now, ADP's largest product
*Built new UX team from 6 designers to 23 UX designers and researchers across 5 locations
*Established a user-centered approach to the design of our flagship product
*Developed and mentored UX team members
*Created process and approach for conducting comprehensive user research
*Lead the design of experiences for desktop and mobile applications
*Promoted the use of use of newer UX tools and methods
*Partnered with stakeholders throughout Product Development to drive product strategy
*Developed the UX team into a group of thought leaders who have become an integral part of the software development effort
*Collaborated with other functional areas such as Product Enablement, Marketing, Sales, and Service to create a user experience feedback loop
director, user experience * Worldpay*July 2014 to july 2015
*Introduced User Experience into Worldpay development process
*Led user research initiatives to understand merchant and partner needs
*Designed experiences for mobile applications, public website, and merchant management
*Partnered with stakeholders throughout the business to drive product strategy
*Built new UX team and mentored team members
*Promoted Worldpay as a UX leader throughout the tech community
experience (continued)
Manager, user experience * The coca-cola company*june 2009 to june 2014
*Established first User Experience practice at KO
*Created customer service vision for the HR function
*Engaged in strategic enterprise Knowledge Sharing initiative
*Led UX work on critical business applications
project director, course instructor * human factors international*september 2000 to june 2009
*Created UX Strategy for Fortune 500 Companies
*Provided User Experience (UX) design and project management services to meet business need and build a client relationship
*Conducted usability evaluations which improved key performance measures
*Scoped and wrote proposals for UI services including analysis, design, and evaluation focusing on improving efficiency, conversion, and brand perception
*Coordinated efforts with Product Management, Project Management, Development, Graphics Design, Marketing, Sales yielding in successful engagements and additional projects
*Taught certification classes in User Experience Design and research

manager, user interface design * NCR*oct 1990 to sep 2000
*Defined user interface design services taking the team from a cost center to a profit center
*Sold services to both internal and external customers by focusing on Return on Investment for NCR customers
*Led team that created and researched kiosk product concept
*Designed hardware and software, and brought concept to market
*Conducted extensive research which transformed strategy for product sales in Europe
*Managed products through development and release
*Improved forecasting and decision making for increased manufacturing efficiency


Senior director

Responsible for user experience on Workforce Now, ADP's largest product
*Built new UX team from 6 designers to 23 UX designers and researchers across 5 locations
*Established a user-centered approach to the design of our flagship product
*Developed and mentored UX team members
*Created process and approach for conducting comprehensive user research
*Lead the design of experiences for desktop and mobile applications
*Promoted the use of use of newer UX tools and methods
*Partnered with stakeholders throughout Product Development to drive product strategy
*Developed the UX team into a group of thought leaders who have become an integral part of the software development effort
*Collaborated with other functional areas such as Product Enablement, Marketing, Sales, and Service to create a user experience feedback loop
director, user experience * Worldpay*July 2014 to july 2015
*Introduced User Experience into Worldpay development process
*Led user research initiatives to understand merchant and partner needs
*Designed experiences for mobile applications, public website, and merchant management
*Partnered with stakeholders throughout the business to drive product strategy
*Built new UX team and mentored team members
*Promoted Worldpay as a UX leader throughout the tech community
experience (continued)
Manager, user experience * The coca-cola company*june 2009 to june 2014
*Established first User Experience practice at KO
*Created customer service vision for the HR function
*Engaged in strategic enterprise Knowledge Sharing initiative
*Led UX work on critical business applications
project director, course instructor * human factors international*september 2000 to june 2009
*Created UX Strategy for Fortune 500 Companies
*Provided User Experience (UX) design and project management services to meet business need and build a client relationship
*Conducted usability evaluations which improved key performance measures
*Scoped and wrote proposals for UI services including analysis, design, and evaluation focusing on improving efficiency, conversion, and brand perception
*Coordinated efforts with Product Management, Project Management, Development, Graphics Design, Marketing, Sales yielding in successful engagements and additional projects
*Taught certification classes in User Experience Design and research

manager, user interface design * NCR*oct 1990 to sep 2000
*Defined user interface design services taking the team from a cost center to a profit center
*Sold services to both internal and external customers by focusing on Return on Investment for NCR customers
*Led team that created and researched kiosk product concept
*Designed hardware and software, and brought concept to market
*Conducted extensive research which transformed strategy for product sales in Europe
*Managed products through development and release
*Improved forecasting and decision making for increased manufacturing efficiency

Worldpay
Director of UX