Karen Murphy
Business Development
Cambridge, MA 02139

Business Development team @ Jobcase, working to build partnerships with our gig clients that result in exciting work opportunities for Jobcase members.


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Work experience
Business Development

Senior Director

An audience based buying company bringing new technology to the television industry.Develop relationships with strategic partners and demand side platforms to drive revenue via purchase of Linear Television inventory provided by clypd SaaS platform. Drive strategic development and effectively negotiate 40+ demand side partnerships for clypd including but not limited to: Adobe, AppNexus/AT (Xandr), Google DV360, SpotX , The Trade Desk, and Oath/Verizon. Manage all aspects of API integration with Adobe, AppNexus/AT (Xandr), Google DV360, and Oath/Verizon. Major contributor to bottom line revenue. Work with a talented team of engineers and product leaders to build the industry's leading television ad tech using data to drive change and innovation.

Named one of Boston's "Top 20 Women in Tech" by Accomplice.io


PayPal is the faster, safer way to pay and get paid online, via a mobile device and in store.

Business Development Manager

Led business development for PayPal Media Network's Emerging Business Unit, core responsibilities included the launch of a new platform across PayPal Large Enterprise clients "PayPal Boost" (IR200) as well as researching and negotiating data and audience extension providers for both online and mobile. Established the industry's first location based mobile RTB (Real Time Bidding) platform. In one year (2013) created a $2M business based on unsold advertising inventory. Forged 16 revenue generating relationships with positive month of month growth, and an average annual growth rate of over 1000%. In addition, worked on the business development team for the newly released eBay LifeStyle Deals product, (http://www.ebay.com/exp/lifestyle-deals) and successfully brought the idea from an emerging opportunity into a live product, as eBay's first ever service related vertical, creating a new revenue line. Also led business development efforts for eBay's internal Owned Operated Properties, including eBay's Red Laser mobile application for iPhone and Android.
Selected Achievements:
*Speaker, unConference, Boston
*Nominated Boston Lead for the eBay eWIT Program (Women in Technology)
*Steering committee eWIT
*Mentor, PayPal StartTank (gloss48, CueThink, LaunchAngels)

HUNT MOBILE ADS, Buenos Aires, ArgentinaLeading mobile advertising network company focusing on Latin American and Hispanic markets.
Acquired by Opera Networks in Feburary 2013

Business Development Manager

Leverage 12 years of experience within the online advertising sector to drive new business development within Latin American focused Mobile Advertising Network HUNT for start-up company. Engage various members of mobile eco-system, including Supply Side Platforms and other Ad Networks to cultivate new business opportunities. Represent HUNT at AD:Tech conference and MMA Forum in New York as the face of HUNT Mobile Ads in the United States.

Selected Achievements:
*Maximize unsold Latin American inventory to create mutually beneficial partnerships.
*Develop and execute effective mobile campaigns in collaboration with Mobile Media Buyers and associated agencies.
*Forge relationships with several major clients, including Cartoon Network, Verizon, Groupon and Wells Fargo.Advertising network for US Hispanic and Latin American Markets; Display Mobile.

Sales Director

Provider of online technologies to marketers, ad agencies, Web publishers and Internet users.Led business development efforts for United Virtualities' platform of rich media solutions, aggressively prospecting and negotiating with advertisers and agencies. Managed all aspects of sales territory consisting of major markets such as New York, Boston, Atlanta and Miami, delivering innovative rich media experiences to diverse client base.

Selected Achievements:
*Orchestrated campaigns for company's most important clients, Nexium and IBM.
*Negotiated publisher contracts with Microsoft, MSN Network, MSNBC, Hotmail, MySpace, Fox and American Idol.
*Launched interactive widget division, including XML, video and innovative, high-end technology solutions for IBM's sponsorship of the US Tennis Open.
*Achieved significant results, driving sales growth by 50%.
*Honored with Award for the Stanley Tools Campaign, utilizing UV's rich media platform.


Online website of nationally recognized Boston Herald newspaper.Selected, trained and motivated team of five professionals in driving technology and online advertising sales. Initiated strategies to expand client base and penetrate new markets. Forged relationships with leading agencies, including Avenue A, Beyond Interactive, Blitz Media, Carat and Connelly Partners, among others.

Selected Achievements:
*Achieved consistent results, generating 100% of monthly sales targets.
*Revitalized bostonHerald.com website in addition to over 100 community websites to standardize media buying; boosted revenue by 50% year-over-year.
*Initiated transition to IAB standard Ad Sizes to maximize new business opportunities.

Additional accomplishments took place in the following roles:

Project Manager from 2002 to 2003 with Red98. Provided consulting expertise on architectural redesign projects.


Account Management Commercial Director from 1999 to 2001 with I-Network (Antevenio). Served in multiple roles within New York, Buenos Aires, Argentina and Madrid, Spain locations for online advertising network.
*Managed website design and advertising layout for largest online e-commerce retailer in Spain (www.elcorteingles.es).
*Elected to IAB (Internet Advertising Bureau) to cultivate online advertising market in Argentina.
*Opened multiple offices for start-up company as the 5th employee in the company; served on executive committee.
*Propelled sales of advertising campaigns, generating 70% of US sales budget; ranked as #1 sales rep in the country.

Other previous role included International Account Executive with Donna Karan International and Marketing Analyst with Bank of America.

Sales Director

Cultivated sales for start-up online advertising network focused on the US Hispanic and Latin American markets. Built relationships with major agencies across Argentina, Brazil and Mexico in addition to several client direct relationships. Provided leadership to team of five talented professionals, including affiliate marketing manager, publisher acquisition manager, account manager, junior sales representative and traffic manager with full P responsibility.

Selected Achievements:
*Doubled sales from $400,000 to $800,000 in one year.
*Developed and managed most successful online ad campaign in Skype's history within the US Hispanic market.
*Spearheaded transition of network platform from Right Media to AppNexus.
*Met goals for premium clients with needs outside of network reach through effective negotiation and purchasing of online advertising from publishers.
*Built client base of leading companies across various industries, including American Express, AT, Banamex, BBC, Cisco, Dish Networks, General Mills, HSBC, Kmart, McDonalds, Skype, Western Union and Yahoo!.

Boston College - Carroll School of Management
Bachelors, Marketing