Karen provided so much helpful information I was in awe in reading all her information. I was so pleased and grateful for her sharing the information. She didn't have too! Thank You! Kianna
Her ability to care enough to share with others!
Everything she do for jobvase.
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Launched and manage high-profile company initiatives fostering a positive image of the organization. Each project uniquely positioned and creatively branded within corporate guidelines. All work is consistently featured in internal and external communications for milestone successes.
*Identified to launch industry-changing ComEd Marketplace eCommerce website featuring energy efficient products with instant rebates. Manage vendor and all day-to-day activities including: content, products, testing, banners, social media, print promotions, PR, video, data reports, analytics, direct mail and internal/external customers. Earned Google Analytics certification.
*Developed and created state-of-the-art Smart Energy Hub for customer outreach/education on smart technology. Managed entire process from initial concept to final grand opening attended by the Mayor and Chicago dignitaries. Featured on websites and in online news articles.
*Oversaw summer program in partnership with After School Matters of 115 youth ambassadors and 10 instructors performing public outreach. Developed and managed all day-to-day activities, curriculum, processes, events, field trips, program survey and recaps. 2016 youth interacted with over 9000 customers during a 7-week period.
*Launched and managed one-of-a-kind field trip program for K-12 and adult learners at Rockford Training Center. Developed scope of work, budget, curriculum, tour/script with subject matter experts, videos and marketing campaigns. Handle all marketing of program through direct contact, leads, flyers and table events. Hosted over 3500 visitors to date to exceed all goals and expectations. STEM based; scout groups earn Energy and ComEd specifics badges.
*Piloted smart meter deployment workshops at libraries, community and senior centers. Created all marketing collateral materials; set up all processes/procedures for execution as well as oversight of all events/activities. Successfully interacted with over 12,000 customers.
Selected to create marketing/social media department and streamline/upgrade print/inventory departments. Launched 16 of 30 locations in Chicago, NY and DC. Developed creative marketing for all business units including: salon, spa, apparel/accessories, personal training, car wash and food/drink. Increased member base from 100,000 to over 250,000. Efforts helped company attain status of 6th largest fitness facility in US. Contributed to month-to-month sales growth of 10-20%. Managed all print/promotional buying with budget of $800,000+; negotiated all printing costs saving up to 50%.
*Event management: Chicago Bears Sponsorship, Taste of Chicago, Rock 'n' Roll Marathon, Grand Openings, $10,000 Get Fit Challenge contests, Simon Malls National Fashion Now and Mom's 'Night Out,' Westfield Mall holiday events and monthly Member Appreciation parties.
*Created, designed and implemented all materials and displays for trade shows, mall/property, management, membership outreach programs/kiosks, day-to-day collateral and contests.
*Developed, designed and wrote all direct mail programs for new and retention (postcards, letters) memberships with ROI of up to 10%. Oversaw all creative direction including video and photography; wrote all promotional taglines. Managed newspaper, radio, magazine, co-op advertising design/placement internally and/or with agencies.
*Enhanced guerrilla marketing with new and consistent branding (newly designed monthly flyers, door hangers, banners, sandwich boards, flags and signs).
*Proposed and created successful gift card, rewards and sampling (revenue generating) programs. Introduced new partner programs such as Groupon and in-facility advertising.
*Initiated and created all digital products - website, eblasts, backlits, desktop screens, ecards, and all social media (including Face Book and Twitter).
*Executed, designed and purchased premium/promotional for members and staff, POP displays.
*Managed staff of 6 and 3 contractors.
Newly created position to market 8 existing locations and launch 2 new stores.
*Oversaw print, new website design, email/phone blasting, creative design, writing and execution.
*Purchased TV, radio and printing advertising.
*Managed staff of 4 and 2 contractors.
Served as lead consultant to develop all systems, procedures, processes for merchandising, creative, production and digital for first high-end catalog produced by Home Depot. Initial mailing to 5MM households; re-mail to 1MM on tight turn-around. Served as back up to Production VP.
*Delivered on time/within budget while also developing and producing Gift Guide and Pro catalogs.
*Subsequently led agency to secure additional Home Depot and Expo catalogs.
*Recruited catalog staff; trained client and agency staff.
Managed mid-west territory (15+ states) to build awareness of Kodak graphic arts equipment/products. Part of initial NexPress digital business development team driving new products to market.
*Contributed to 30% annual increase in Kodak consumables by influencing demand with creative and print buying decision-makers in region.
*Solely generated regional contact database of over 3000 names in all given markets with all leading agencies (Leo Burnett, DDB, etc.) and major corporations (Target, Hallmark, Whirlpool, etc.) creating an annual pull-through of over $10M in digital equipment sales.
*Scouted venues and held large events at famed and historic locations including: Art Institute, 410 Club, Chicago; Paul Brown (Bengals) Stadium, Cincinnati; Dallas World Aquarium, Dallas and St. Louis Zoos; Tucson Corona Ranch; Palm Springs Aerial Tramway; Indianapolis Columbia Club; George Eastman House, New York; Raphael Hotel Kansas City; Brits' Pub, Minneapolis.
*Created newsletters, special events, programs, presentations for association/trade shows.
*Partnered with all industry leaders including: Apple, Adobe, Heidelberg and RR Donnelley.
*Presented to over 1800 industry members.
*Developed and maintained strategic business and marketing plans to penetrate key accounts.
*Fiscally responsible for all regional media activities and budgets.
Uniquely identified by leadership as a key staff member to innovate new digital opportunities.
*Start-up team member managing transition of conventional to digital - from 500 to 10,000 catalog pages in six months; reduced costs by $1M.
*Negotiated vendor bids/contracts for electronic and print production.
*Directed Newport News, New York, on a 9 month system and workflow overhaul project.
*Trained over 150 executives nationwide on advertising systems and professional skills.
*Researched, evaluated and implemented new and existing hardware/software.
*Partnered with Apple and Adobe to internally test new technologies not yet brought to market.
*Supervised 3 teams of 12 direct reports.