Jeff Leeds
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Work experience
REDIS LABS
Vice President of Strategic Alliances Channels

Built out all levels of channels, partner and alliance interactions for Redis Labs from the ground up. Tasked with managing large
business development relationships with key strategic partners such as IBM, Pivotal, Canonical, Cloudera, Hortonworks while building
our reseller program. Led effort to sign distribution agreements with Arrow Avnet while signing over 30 reseller partners.
Led Strategic IBM Relationship to successful alignment and attainted over $750k in revenue in year one.
Participated and speaker at many conferences and events including IBM Interconnect, Edge, OpenPOWER Forums and others.
Developed Strategy for ISV and Platform interaction with the Redis Labs technology.
Lead evangelist for Redis Labs within Partner communities.
Built out all partnership materials from scratch including OEM Contracts, Indirect Direct Reseller Agreements.
Negotiated and successfully signed over 45 contract in only one year.
Established Expertise with in the database marketplace with great mastery of the new NoSQL Marketplace.


VMWARE, INC
Director of Strategic Alliances

As OEM Sales leader, led VMware team coordinating with NetApp and Cisco on OEM and business relationship for VMware, as well
as a member of the team leading the strategic relationship. Lead evangelist and OEM sales leader for all new and updated VMware
products such as vSAN, vRealize, and many others. Negotiated the first OEM relationship with NetApp and build out of GTM strategy.
Led efforts for the GTM with NetApp and VMware around Software Defined Data Center (SDDC) and End User Computing (EUC) with
NetApp and Cisco products. Managed budgets, marketing, corporate relationships and overall business vision with NetApp for
VMware.
Successfully developed Go-to-Market (GTM) activities to ensure NetApp Cisco VMware were in good clear cadence in field
engagement, including managing internal resources for both technical and field marketing.
Collaborated cross-functionally with product teams to ensure early placement of VMware technologies on Cisco UCS Servers, as
well as interoperability of technologies.
Negotiated contracts and disputed issues with Cisco, including issues around Nexus 1000v software switch.
Led negotiations on a variety of contracts covering a range of topics, including OEM reseller agreements, OEM supplier
agreements, technology partnerships, and business continuity agreements.
Point person in alliances for Cisco and NetApp field sales operations, resolving issues and connecting field teams. Developed
business plans for VMware and Cisco for technical and field plans, as well as a field roadshow series.
Secured NetApp Corporate to sign the first-ever OEM agreement with VMware, successfully managing Cisco to sign on to add
the VSAN product line to the OEM agreement.

HEWLETT-PACKARD
Sr. Manager

Managed strategic alliances for HP Networking with Microsoft around key HP hardware investments. Chief Evangelist to the
Microsoft Lync and Windows Server team to build a strategy product roadmap with HP Networking. Built GTM opportunities with
Jeffrey Leeds PAGE 2 OF 3
(650) 726-3806 | jeff_leeds@hotmail.com

Microsoft around Lync Unified Communications products and Windows Server Software Defined Networking. Negotiated and
developed a new four-year engagement agreement in conjunction with other major HP teams for Microsoft and HP to move forward
together. Led a team in negotiating the Unified Communications and collaboration five-year distribution agreements with Microsoft.
Worked with the HP Advanced Technology Group on advanced next generation technologies to be included in future products.
Successfully executed the build out of products to support MS Lync Unified Communications products, and advised on R
decisions in support of HP Networking's support of Lync.
Effectively planned marketing events, ensuring executive meetings were accomplished while Microsoft events had proper
demos, booth presentations, and messaging.
Negotiated mission-critical contracts required for the distribution and marketing of Microsoft technologies embedded in HP
Networking products.
Led a team to develop new Partner Sales Plans (PSP) with 10+ geographies globally, while managing 20+ existing PSP
relationships to ensure consistent field execution.
Secured a new contract that enabled HP to ship and resell the Lync Desktop phone software on HP hardware.

MICROSOFT CORPORATION
Director of Business Development | Developer

Managed strategic alliances and platform evangelism with many of the largest software companies (ISVs) globally including CA
Technologies, Citrix, Quest Software, Symantec, McAfee, BMC Software, and Kaspersky Lab. Managed 25 different accounts with
responsibility for all key security software ISVs for major platform rollouts. Developed a process for major ISVs to gain field sales
cadence with MS and led many partners to become deeply embedded in field sales activities. Forged strong alliances with a wide
variety of the Microsoft product teams and executive leadership.
Rebuilt the Citrix / Microsoft relationship from a confrontational competitive environment to Citrix becoming a key Microsoft
GTM partner by aligning technology, sales, marketing, and vision.
Settled a European Union compliant against Microsoft by Check Point Software for a zero dollar transaction.
Developed the partner ecosystem for both security and management partners consisting of major ISVs in security, management
and storage categories.
Won numerous "ISV of the Year" awards leading the CA, Technologies, Citrix, and Quest relationships.
Recognized by Microsoft product groups as a Subject Matter Expert (SME) in the space, often asked to represent Microsoft at
professional conferences, panels, and analyst functions.

TRUSTWAVE
Sr. Director of Product Marketing

Led all strategic marketing for Breach Technologies including product management, supervising product managers, product
marketing managers, and marketing communications managers to build new enterprise web security solutions for the G-server
product line. Primary evangelist and champion for the product line, overseeing all pricing and press to gain maximum exposure.
Directed all outbound activities including trade shows, web presence, marketing collateral, planning marketing events, and
partnership road shows to gain maximum exposure for product lines to potential customers.
Played a key supporting role in the sale of technology and patents to Breach Technologies in 2003.

BREACH TECHNOLOGIES
Sr. Director of Product Marketing

Led all strategic marketing for Breach Technologies including product management, supervising product managers, product
marketing managers, and marketing communications managers to build new enterprise web security solutions for the Gilian G-server
product line. Managed strategic product direction for the G-server product line, including product direction to protect SOAP and XML
applications and data. Primary evangelist and champion for the product line, overseeing all pricing and press to gain maximum
exposure.
Directed all outbound activities including trade shows, web presence, marketing collateral, planning marketing events, and
partnership road shows to gain maximum exposure for product lines to potential customers.
Invited as an expert speaker in the software field at multiple professional conferences, including RSA Conference, TEPR, Cyber-
Security in Financial Sector, and NetSec.
Played a key supporting role in the sale of technology and patents to Breach Technologies in 2003.

EARLIER CAREER SUCCESS

Additional experience demonstrated in product management and marketing, consistently exceeding all established performance
goals and objectives leading to numerous positions of increasing responsibility and scope. Key roles included Group Product Manager
with both Symantec and McAfee, as well as Director of Product Marketing Management with Financial Engines.

Education
San Diego State University
Experimental Psychology

Arizona State University
Doctorate, Educational Psychology