HPO Enrollment : AZ and CA Carriers /3rd Party Acquisition Company Current-December 7thMember/Provider Relations - Educating Medicare beneficiaries about the benefit of health risk assessments for members of health
insurance plans; scheduling nurse practitioner in-home health risk assessments. The assessments are designed to educate, inform
and encourage member program participation to improve overall health and quality of life as a preventative care measure.
Interim Contract Positions (During Personal Close Relatives Estate Execution), AZ 2014 - 2016
Health Insurance Producer and Quality Assurance Call Compliance: Blue Shield, CA through 3rd Party Acquisition Company
Provider of exceptional customer experience, communications advice and services to public and private sector organizations
including but not limited to B2C user life cycle and B2B life cycle awareness; Change Agent to drive gains in revenue, market share,
and profit performance. . Client projects varied from long-term-lifecycle complex projects to simple PowerPoint presentations.
Consulting included strategies for best practices and ROI metrics. Understood business implications of decisions and aligned work
with strategic goals. Budgets/Proposals developed and implemented with cost saving measures. Generated creative solutions
including problem solving and reasoning under pressure when dealing with complex, confidential, and sensitive topics issues. Clients
varied by industry and size and the scope of work detailed for each client's needs and assessment, planning and goals. RFPs,
proposals, business plans, marketing plans, and internal and external analysis.
FOCUS AREA: Online and Offline Marketing including website development, email marketing, domain names, search engine
optimization techniques (generic and paid), copy-writing, social marketing, brand marketing, product development,
viral marketing, and social media, campaign planning and execution, and company marketing plans and materials.
Donna Konley Page 1
FOCUS AREA: Professional Organizational Development which included employee development planning, tools, and
consultation. Employee training and development materials for corporate training, coaching, seminars in addition to individual
career and personal development. Sales and use of professional organizational development profile assessments and facilitation
manuals for organizational coaching, training and development (DiSC - Assessment Profile and Programs corporate training and
assessment solutions, in addition to Coping Stress; Leadership Development; Time Management; Work Expectations; Personal
Listening; Team Dimensions; consultation, training, development, coaching and succession planning (Inscape Publishing, Inc.
Purchased by Wiley) at all employment levels, including corporate succession planning.
FOCUS AREA: Business Management Consulting incorporating process improvement; quality initiatives; profitability scaling;
human resource training, development and succession planning; competitive analysis and split testing; business planning;
marketing planning; succession planning; start-up and existing business models and outcomes; project management per area
scope; implementation specialist; executive coaching and development; special projects of varying scope and measure.
EXAMPLE CAREER HIGHLIGHTS
Consulting Project: Originated and implemented U.S. Medicare/Medicaid pharmacy registry preparation system for medical
equipment company in preparation for company sale to a mega pharmaceutical company reporting to Director of Managed Care
and then VP of Managed Care upon buyout. Designed and created reports coordinating information with First Data Bank and
Medical Economics (Redbook) identifying National Data Codes (NDC) and Universal Product Codes (UPC) for reimbursement in
regard to third party payors. Project positioned the sale of the company for merger and acquisition.
Consulting Project: Prepared under tight deadlines in time for press announcements of complimentary industry featured magazines,
high profile Hollywood press releases, and events. Produced custom targeted email marketing campaigns featuring client products
and events, database cleaning, segmentation and management, resulting in a mutually beneficial marketing opportunity with
another organization to partner with in email marketing. The outcome more than quadrupled market reach, client awareness, and
ROI for each company.
National headquarters. New product launch; introduced, marketed, and active recruitment of MD's, OD's, DO's and RDO's for
Access, Choice and other contracted manage care programs nationwide via cold calling, appointment setting, direct mail marketing
Positioning, delivery, growth and accountability for all national account development, client introduction, marketing, physician
recruitment, and physician contracting for managed vision care program plans.
Collaborated budget proposal development and credential applications and agreements; organized trade show events and
supervised the delivery and contracting of product selection and display systems.
Responsible for fostering a healthy organizational culture that encouraged teamwork and collaboration in providing strategic
direction for policy making and coalition building necessary for success.
Interpreted rules, regulations and made rational decisions in accordance with established regulatory policy and procedures.
EXAMPLE CAREER HIGHLIGHTS
o Increased vision care physician provider networks to full capacity nation-wide and achieved 100%+ of targeted segmentation
recruitment and project management goals.
o Targeted provider account growth from previously languishing development to surpass expectations; expansion positioned
the sale of the company for merger and acquisition by a larger managed vision care company as the provider network was the
primary company asset. Made market and positioning recommendations to the CEO who then used my consulting
recommendation to sell the company. Company was sold to a major managed vision care company based on the value of the
provider network.Began career as first female optician while attending college as a teenager and progressively built a career in the field moving into
practice management, retail management, general management, district and regional responsibilities. ANSI, OSHA, SAFETY
Inspections- preparedness, compliance and readiness. Training and development of staff including MDs, ODs, DOs, RDOs and other
healthcare professionals. Laboratory oversight for manufacturing to standards at highest percentile rankings. Multi award winner for
sales retention and growth. 20+ year initial career path.
Hospitality, Institutional and Textile Sales: Strategic marketing, business development and
Health Insurance Producer HPO Enrollment : Moda, OR and Health Oregon, OR through 3rd Party Acquisition Company
National Account Executive - Credit - Financial Services: Strategic vertical marketing and business development
o Exceeded Enrollment Expectations
o Improved Retention and Sales
o Team Building