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Social networking to find work

How can I re-structure my social media accounts to serve as job search networking tools?

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Lenin Pina
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Hello Aubrey, i think this community is a great platform to invite and engage friends, family, and other members to create career and employment networks. Use the group features to make contact with people in your industry. Follow companies you’re interested in and invite others to collaborate employment information within your groups. Feel free to add me to your list of contact or groups and I'll share any info that helps!

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Marijoy Bertolini
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Hi Aubrey, Great question! Jobcase (& other social media) has become a key recruiting tool, so your question is spot-on. In general, you should keep your content clean, professional, and (if possible) highlight activities you're involved in that align with the mission of the company (e.g. volunteering with kids if you are following a children's hospital, etc.) (That's why Jobcase works well - one reason, anyway - it allows you to present your best-self as YOU define it.)

As for other social media accounts, you can start to "follow" the companies that interest you on all of your accounts. Jobcase & other social media platforms are great ways for a company to reach out to candidates and you may even be able to engage directly with someone at the company (typically the person responsible for posting content), so find out as much as you can about the company & start to post, follow, and engage!! Best of luck, Marijoy

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EMPLOYMENT AND SOCIAL NETWORKING #3

Social Networking Used For Employment

Candidates Benefit Through Networking

Social networking can provide many opportunities when job searching that traditional employment methods don't. Your social networking profile links you up to hundreds of people (through your friends and beyond). Depending on the scale of your social networking, you can build a great contact list, through which you can keep yourself informed of new opportunities on the horizon. Your friends would post or share opportunities through their friends, and thus you can really get a lot of happening information at your fingertips. Social networking helps students and future job-seekers at all levels.

Most job openings are found through word-of-mouth. In this age of social networking, if you have friends who have confidence in you and your abilities, you can easily get them to recommend you for a job post. They can also share information about openings in their organization. A good and growing social network would allow you to get to know about new and existing opportunities. There are groups related to fields of interest, where you search through ads posted by other people.

How Social Networking Helps

Social networks provide an easy way of getting to know about employment opportunities and trends in your field of interest. By following experts, you can keep yourself informed of the things you need to do that can help you climb up the ladder or position yourself for exciting openings. For example, by liaising and interacting with such experts you can get an idea of the requirements and expectations of potential employers.

As a genuine candidate, looking for reliable, quality and trustworthy employers, you can also use social network profiles to get an idea about the companies, their values, their activities, how they treat their customers and what are the feedback of customers and clients about them; you can get to know of strategic plans and determine if this is the kind of work that you can fit in and do your best, and whether you can achieve your career aspirations here. Many companies also provide the links to their social media profiles in their career page; you can contact them through social media for employment opportunities. You can also get to know about companies by connecting with their current and former employees also through social networks.

Social networking is also very important with regard to your reputation as a potential candidate for companies. Since most companies now do go through their applicants’ social profile where possible, how you present yourself to the world, the attitudes you show, the style of communication, the kind of matter you post, may significantly influence how a potential recruiter views you. So manage your social media profile carefully. Refrain from what can be considered to be as "negative behaviour" which will lower your suitability chances. On the positive side, an active and engaging social media profile shows that you are not afraid of visibility or of communicating with diverse variety of people; shows that you take an interest in the world around you and keep yourself updated on events; you show that you are skilled at communicating appropriately on a public forum; it gives you a high visibility.

Experts also say that it is not just important to be seen on social media, it is important to develop a social media strategy which will help you leverage the power of the medium effectively. Because recruiters may use the social media profiles to get an idea of your character and your personality, it is better to use strategies which will help you project a positive yet convincing image of yourself.

The Future and Beyond

Social networking platforms continue to grow in popularity, globally. With the explosion of social networking and changing dynamics of the workforce, social networking reviews by organizations will continue to grow in popularity. "Today, Millennials account for 36 percent of the U.S. workforce, according to the Bureau of Labor Statistics, and they will account for 75 percent of the global workforce by 2025. Given that this group of employees have grown up actively communicating via myriad social media sites and devices, the use of social media is a workplace trend with staying power for the foreseeable future."

Conclusion

New opportunities have been created by social networks for individuals to interact with organizations on an individual basis. We all have the tremendous opportunity to create content and drive the content on these networks. Take advantage of these opportunities and use it to your advantage with great content and brilliant online presence.

Be transparent, know what is on your social networking pages and assume employers will review. Take advantage of social networking, take charge of your life and take control of your professional pursuits.

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Matt Bornhorst
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This is a fantastic write up on social networking and its influence on employment and the search, Patrick Coppedge ! Thanks so much for writing this and sharing it with us. How did you come to learn so much about it?

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EMPLOYMENT AND SOCIAL NETWORKING #1

Social Networking Used For Employment

Introduction

The digital age has brought with it an evolution of globalised network technology. The widespread use of social networks, shows it's popularity and growth are here to stay. Social networks have also added an additional ingredient in the job search recipe book. That means that hiring managers, organizations and applicants can incorporate relevant information found on social media during the recruitment process.

Organizations and hiring managers have the ability to see unprecedented amounts of information about an applicant; both personal and professional. The applicant has the opportunity to communicate relevant information to the organization and hiring managers in the form of additional skills, recommendations, multimedia, blogs, podcasts, and strategic connections.

The information we provide in the various methods to our accounts will absolutely make a difference in the way we are seen and perceived on the internet. And let us not forget, this information is out here forever. Applicants can put their accomplishments and abilities on display in ways that past generations have not been able to.

Building onto the trend in using social media as part of the recruiting process, an increasing number of employers use social networking sites to research job candidates. As the labor market continues to grow in competition, so too is the use of checking applicants social networking accounts. Good or bad, the practice of reviewing online presence is here to stay.

Applicants now have the tremendous opportunity to interact directly with the organization. Is the company engaging on social media? Do they respond to followers comments, concerns and questions? Replying to followers can and will impact recruiting, purchasing and other decisions.

Social Network’s Benefits

Information shared on social networks continued to evolve along with the growth by users. With the ease of access through smartphones and Wi-Fi worldwide, information can be instantaneously available. Having access to social networks and an online presence, can have a positive or negative impact for potential applicants, depending on how these networks are utilized. Drive the content you want others to see on social networks, do not let the content drive or dictate your future career options. Social networks can be a tremendous advantage for an applicant, if the information is professional, well organized and shows off skills and abilities positively.

So What?

Social networks can provide greater insight into the applicant’s ability to meet the requirements of the position. In a recent survey, employers who research candidates on social networking sites say they’ve found content that made them more likely to hire a candidate… nearly a quarter (23 percent) found content that directly led to them hiring the candidate. You the candidate have to be able to answer the so what question. You have a degree in business (or relevant experience in a certain field), what makes you stand out from the crowd of hundreds or thousands of other applicants? The so what question can be the social network that display’s additional positive information about you. Resumes provide a synopsis and limited information about the applicants experience and qualifications. The interview process is a short discussion, which provides minimal access to additional information about the applicant’s personality and behavioral characteristics.

Social networks can provide real-time information about the applicant’s skills and work samples. Applicants utilize platforms such as; LinkedIn, Facebook, Snap Chat, Instagram, Twitter, Podcast, WordPress and YouTube; to post work samples, articles, pictures, videos, blogs and industry specific content. The information is disseminated to a large audience of business owners and HR professionals that utilize social networks in the hiring process. It provides information on the candidates knowledge, skills and abilities related to the position and the impact they can have on an organization.

Twitter is a great platform for an applicant to interact with the organization. WordPress is an easy to use website platform and blog site that allows anyone the ability to develop a website and generate content. The creation of the website is something you can share with an organization during the interview process or with your clients if you're self-employed. Snap Chat and Instagram are great platforms for applicants to post photograph’s or short video clips of themselves presenting, lecturing, drawing, cooking, etc. YouTube is a great option for any applicant to post presentations or lectures they have given. YouTube is a great place to do video blogs as well. If you are an expert in your profession; talk about it, present on it, post and blog about it, share it with the world. If done professionally, this can help answer the so what question.

We all have a story to tell, social networks provide platforms for all of us to tell our story in the way in which we want it told. HR professionals love to see portfolios of work accomplishments and successful projects. Also enjoyable is seeing creative social networking from applicants; creation of a website, starting a podcast or blog, generating thousands of hits on social media due to the great content. If you’ve done it well, share it. Set yourself apart and display your knowledge, skills, interests and abilities for the rest of the world to see!

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Matt Bornhorst
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Another fabulous post Patrick Coppedge ! This is a great breakdown of social networking. Believe it or not, this is taught in schools now to people entering the workforce!!

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