Black Friday during COVID

Last updated: July 20, 2024
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Ashley Wilson
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Content Manager at Jobcase
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Black Friday during COVID
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Some Black Friday shoppers (like myself) have always preferred to sit comfortably in front of their laptops waiting for the deals to pop up, whereas others just love the thrill and rush of getting the latest sale in person.

Is Black Friday happening this year?

A lot of people have been left wondering if Black Friday will be canceled this year due to the pandemic and with cases of COVID on the rise. However, the answer is no. There still will be the typical "rush" to scoop up deals on electronics, games, apparel, etc. but it will look much different than in years past.

Many will shop online to grab the latest deals. Last year, the November holiday drove $4.2 billion in online sales, a 14.5% year-over-year increase, according to Adobe Analytics. This year the Black Friday frenzy will be more focused around a computer as retailers are opting for more online deals rather than long lines at front doors. With that said, some retailers will still hold traditional Black Friday sales in stores (such as Walmart and Best Buy). Whereas other retailers feel much differently.

Target stated on its website...

“Historically, deal hunting and holiday shopping can mean crowded events, and this isn’t a year for crowds."

Home Depot will offer discounts online and in stores from November 6 through December 2.The retailer recently said it decided to "reinvent" Black Friday this year to reduce stress for consumers who typically rush to stores in droves to grab the best deals. Given the pandemic, the company indicated that maintaining safety was also a factor in its decision.

So what does this mean if you are currently working in retail?

You may very well have Black Friday off this year as an effort to cut down on in-store holiday crowds. Several retailers like Target, Home Depot and Lowes are planning to offer deals much earlier in the season to spread out sales. Target, for instance, plans to offer holiday deals which started as early as in October in stores as well as online.

Employees at stores deemed essential during the pandemic have been working harder than ever and under stressful conditions, so many retailers have said they want to give the staff the holiday off.

So if you are an essential worker in retail make sure to check in to see your store hours, policy for Black Friday, and get all the information! Above all else, if your store does require you to head in that day make sure to wear your mask, wash your hands and stay safe!

What are stores doing to keep workers & shoppers safe?

In many stores, shoppers will be asked to form single-file lines at the entrance and given sanitized shopping carts. In stores like Walmart "Health Ambassadors" will be stationed at entrances to remind people to put on their masks. Social distancing will be enforced inside with capacity controls and one-way lanes.

**Walmart **said,

"The changes at our stores will be safer and more manageable for both our customers and our associates."

Macy's said shoppers can

"Expect to shop those same deals safely in-store with additional cleaning, employees wearing personal protection equipment and "occupancy checks with an emphasis on traffic flow to anticipate and mitigate crowds."

Macy's, Best Buy, and many other stores are also promoting curbside pickup, buy-online-pick-up in-store and same-day delivery.

So whether you are working OR shopping out there make sure to have that mask handy and carry a small bottle of hand sanitizer to keep in your pocket!

Are you working OR shopping this Black Friday?

1 Comment


Lascelles Whittaker
Bullet point

Any work from home consideration in customer services etc